Even thoughts , in the mekelle city their has a many different advertisement but most of these advertising are
written by different language . by external and local language . example – by English ,Amharic, and other foraying languages and on the other side in the A . f .m. mekelle media ,sum times offered ,the mediator use foreign language and these language are not known by the society of the product or service example union , yetrs hkmna and other billboard banners are written by English .
So this is an ethical written advertising because it violets the rule and regulation of the advertising and it influence on the language of the country . their is beige deference on the society by the language between the adults and senior people . And sum word for gate may be . because the adults thought different language from different social media and these different advertising has more influence on the ad halt .
When the language is ambiguity to the public /the advert is ambiguity to the owdiouns ,the owner of the product may not be success in the market . because the owdionse not remember , after sum time they are not give attention to the advert .Finally I will to say to the owner of the advert the owner of the advert have to written to wright their advert by their local language .after that they could as aforione language ,When the proud act includes external customer . but when th customer public of the mekelle city it should be right by Ethiopian language . the society of the mekelle have a full language and at the last the mediator of tis city could have to transmit aclire language . they should have to translate the external language in ti local language .
Because the audience of the advert is the tigray people only more than 80%of so they should to right clear advert in the mekelle city.
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